{"id":2420,"date":"2024-04-19T19:52:19","date_gmt":"2024-04-19T19:52:19","guid":{"rendered":"http:\/\/mge.ubiobio.cl\/?p=2420"},"modified":"2024-04-22T16:03:10","modified_gmt":"2024-04-22T16:03:10","slug":"dr-manuel-alonso-dos-santos-de-la-universidad-de-granada-dicta-charla-sobre-marketing-estrategico-al-magister-en-gestion-de-empresas","status":"publish","type":"post","link":"https:\/\/mge.ubiobio.cl\/index.php\/dr-manuel-alonso-dos-santos-de-la-universidad-de-granada-dicta-charla-sobre-marketing-estrategico-al-magister-en-gestion-de-empresas\/","title":{"rendered":"DR. MANUEL ALONSO DOS SANTOS DE LA UNIVERSIDAD DE GRANADA DICTA CHARLA SOBRE MARKETING ESTRAT\u00c9GICO AL MAG\u00cdSTER EN GESTI\u00d3N DE EMPRESAS"},"content":{"rendered":"\n<p>Catedr\u00e1tico de la Universidad de Granada, <strong>Dr. Manuel Alonso Dos Santos<\/strong>, dicta la charla de Marketing Estrat\u00e9gico el viernes 12 de abril del 2024 al Mag\u00edster en Gesti\u00f3n de Empresas (MGE). La charla se realiz\u00f3 en la Facultad de Ciencias Empresariales desde Concepci\u00f3n y se trasmiti\u00f3 v\u00eda zoom al programa en Chill\u00e1n, en el marco de la asignatura Gesti\u00f3n Estrat\u00e9gica que se imparte el d\u00eda viernes en ambas sedes. A esta charla estuvieron invitados todos\/as los\/as estudiantes del programa, al igual que se hizo extensiva al Doctorado en Econom\u00eda y Gesti\u00f3n de la Informaci\u00f3n, acad\u00e9micos\/as y a la Directiva del Centro de Graduados\/as del MGE. Instancia en la que particip\u00f3 el Vicepresidente del Centro de Graduados, <strong>Sr. Claudio Gui\u00f1ez<\/strong> y la delegada de Concepci\u00f3n, <strong>Srta. M\u00f3nica Villarroel<\/strong>, al igual que las Directoras del Mag\u00edster de ambas sedes, <strong>Sra. Nataly Gui\u00f1ez<\/strong> y <strong>Sra. Patricia Huerta<\/strong>, junto a los acad\u00e9micos, <strong>Sr. Omar acu\u00f1a<\/strong>, <strong>Sr. Francisco Gatica<\/strong>, <strong>Sr. Arnaldo Jelvez<\/strong> y <strong>Sr. Felipe Rosales<\/strong>, qui\u00e9n tambi\u00e9n es estudiante de doctorado.<\/p>\n\n\n\n<p>El <strong>Dr. Manuel Alonso<\/strong>, es PhD in Marketing and Consumer Behaviour y Master in Marketing and Consumer Behaviour por la Universidad de Granada, catedr\u00e1tico del Departamento de Comercializaci\u00f3n e Investigaci\u00f3n de Mercados de la Facultad de Ciencias Econ\u00f3micas y Empresariales de la Universidad de Granada y particip\u00f3 en el Programa gracias a la Beca de Movilidad entre Universidades Andaluzas e Iberoamericanas 2024 por la Asociaci\u00f3n Universitaria Iberoamericana de Posgrado (AUIP) en que la Facultad de Ciencias Empresariales de la Universidad del B\u00edo-B\u00edo apoy\u00f3 para su postulaci\u00f3n. El Dr. Alonso, cuenta con una gran cantidad de publicaciones en revistas indexadas, libros, cap\u00edtulos de libros y ha participado de diversas conferencias en su \u00e1rea de especialidad.<\/p>\n\n\n\n<p>Al t\u00e9rmino de la jornada los asistentes pudieron realizar consultas y agradecieron la excelente presentaci\u00f3n realizada por el Dr. Alonso.<\/p>\n\n\n\n<p>Finalmente, la delegada de Concepci\u00f3n del Centro de Graduados\/as del MGE, Srta. M\u00f3nica Villarroel entreg\u00f3 en conjunto con el Programa un obsequi\u00f3 en reconocimiento a su buena disposici\u00f3n para dictar esta charla al Mag\u00edster en Gesti\u00f3n de Empresas que se imparte de forma coordinada en ambas sedes.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"200\" data-id=\"2427\" src=\"http:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS3.jpg\" alt=\"\" class=\"wp-image-2427\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"457\" data-id=\"2423\" src=\"http:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS4.jpg\" alt=\"\" class=\"wp-image-2423\" 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class=\"wp-image-2437\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"298\" height=\"224\" data-id=\"2435\" src=\"http:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS16.jpg\" alt=\"\" class=\"wp-image-2435\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"210\" data-id=\"2436\" src=\"http:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS17.jpg\" alt=\"\" class=\"wp-image-2436\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"279\" height=\"209\" data-id=\"2438\" src=\"http:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS18.jpg\" alt=\"\" class=\"wp-image-2438\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"218\" data-id=\"2439\" src=\"http:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS19.jpg\" alt=\"\" class=\"wp-image-2439\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"411\" data-id=\"2440\" src=\"http:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS20.jpg\" alt=\"\" class=\"wp-image-2440\" srcset=\"https:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS20.jpg 548w, https:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS20-400x300.jpg 400w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"431\" data-id=\"2441\" src=\"http:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS21.jpg\" alt=\"\" class=\"wp-image-2441\" srcset=\"https:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS21.jpg 765w, https:\/\/mge.ubiobio.cl\/wp-content\/uploads\/2024\/04\/DR.-MANUEL-ALONSO-DOS-SANTOS21-532x300.jpg 532w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Catedr\u00e1tico de la Universidad de Granada, Dr. Manuel Alonso Dos Santos, dicta la charla de Marketing Estrat\u00e9gico el viernes 12 de abril del 2024 al Mag\u00edster en Gesti\u00f3n de Empresas (MGE). La charla se realiz\u00f3 en la Facultad de Ciencias Empresariales desde Concepci\u00f3n y se trasmiti\u00f3 v\u00eda zoom al programa en Chill\u00e1n, en el marco [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,1],"tags":[],"class_list":["post-2420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-noticias"],"_links":{"self":[{"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/posts\/2420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/comments?post=2420"}],"version-history":[{"count":3,"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/posts\/2420\/revisions"}],"predecessor-version":[{"id":2445,"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/posts\/2420\/revisions\/2445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/media\/2447"}],"wp:attachment":[{"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/media?parent=2420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/categories?post=2420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mge.ubiobio.cl\/index.php\/wp-json\/wp\/v2\/tags?post=2420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}